37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your business?

In this episode, Shannon and Krystal break down exactly how AI decides which local businesses to recommend, and what you need to have in place to be one of them. It comes down to three signals: accurate business listings across the web, a steady stream of recent reviews, and content on your website that AI can actually read and cite. They also get into how AI search is changing the value of your paid search ads in a big way.

The businesses that are showing up in AI recommendations right now are being endorsed to consumers who are already primed and ready to buy. Krystal walks through AI Location Concierge, FDS’s solution that brings all three signals together — so when someone asks ChatGPT or Perplexity to recommend a business like yours, you’re the one they hear about.

Read Federated Digital Solutions’ blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.